A flash mob is a group of people who assemble suddenly in public to perform something unusual.
When used in marketing they get people interested & talking about the message as they are entertaining.
They are a form of guerrilla marketing for companies that to increase their visibility & generate a buzz.
Generally flash mobs are ideal for publicity & marketing campaigns for the following reasons
-They have great viral power. In a camera trigger happy society using a flash mob for your promotions is bound to get shared around making them a great boost for social media pages.
-They are ideal to help small businesses create brand awareness quickly both online & offline.
Flash mobs are relatively cheaper to organize than traditional mediums of marketing
-They help generate word of mouth about a product or brand…buzz is the word
One of our past jobs included a flash celebration mob during christmas at the Thika Road Mall (TRM) that composed of a strong 24 Santa Claus mob that helped entertain ,usher guests & ofcourse take photos that went viral making the mall the most creative amongst its rivals
Flash mobs are also ideal for non-profit social causes due to their cost effectiveness.